Conrad has 35 years experience in marketing, advertising, and creative management.
He was the Marketing Director of BusinessWorld Publishing (2013-15) and the VP/ Chief Creative Officer of Adformatix before he retired from that company in 2010.
He has worked as an advertising professional for Minds/Kenyon& Eckhardt, Pacifica Publicity Information Bureau, Business Day Publications, Well Advertising, and JWT.
He is recognized for his insightful, hardworking campaigns for Wyeth, Ligo, UMC, M.Y. San, RCBC, Pfizer, Splash, Mister Donut, Lesofat, and The Medical City. He had a major hand in the successes of major brands Skyflakes, Fita, Promil, Bonamil, Bonakid, Robitussin, Centrum, Frontier Navara, Nissan Urvan, among others. Wyeth Nutritions long-running Batang May Tibay campaign is his brainchild. A recipient of the Chicago's Mobius, Spike, Araw, Kidlat, and U&AP's Tambuli awards, Conrad served as member of The AdBoards Advertising Content & Regulatory Committee for 2 years, was twice-elected Vice President of The Creative Guild, and has served as judge/co-creative committee head in several Ad Congress' Araw awards competition. He has been speaker/thesis judge on Marketing Communications in Ateneo, UP, Assumption, St. Pauls, Letran, and De Lasalle.
Conrad now does marketing/advertising/consultancy work for B2C & B2B companies, in-between teaching at the UP College of Fine Arts/Diliman.
Conrad holds a BFA degree, major in Visual Communications, from the University of the Philippines. 