I am a multimedia brand professional with close to 10 years of experience in advertising and digital marketing. I started as a management trainee, specializing in copywriting for digital. This passion for brands, storytelling, and technology never left me throughout my career and has led me down a path that has trained me in creative strategy, tactical conceptualization, accounts and brand management, and leadership.
I am currently employed at Rappler, the Philippines' first digital news network founded by 2021 Nobel Peace Prize Laureate Maria Ressa. In Rappler, I lead the team in charge of content strategy and innovation for brand partners. For Rappler, I also host the career and startup talk show, "Inside the Industy," and do the weekly pop culture review video, "Play of the Week." Outside of work, I am a film critic and podcaster, part of film podcasts such as "Third World Cinema Club" and "Pervision." 