Entrepreneurial, collaborative, design-minded forward thinking marketer who delivers excellence in brand, communication and innovation strategies. International experience, multi-cultural approach and background. Filipino at heart, global in range.
Category expertise includes employer brand, corporate/conglomerate/B2B; employer brand; financial services, travel and hospitality; skin care, personal care and baby care; alcohol, food and beverage; luxury and lifestyle; health and wellness ;social justice, home care; technology.
A 25-year career solidly built on years of growth at Ogilvy, from local office Director of Strategic Planning, to Asia Pacific Regional Planning Director to Global Planning Director at Ogilvy New York. Worked at leading international communications agencies BBDO, Saatchi and boutiques Strawberry Frog and Agent-A.
Strategic lead on global brands like Aboitiz, Dove, Ponds, Tang, Pampers, Tide, Kraft, Pfizer, Oral B, Budweiser, Huggies, and J&J.
Innovation, pipeline development and brand/category evolution strategy lead on global sleep solutions; global oral care solutions; global beauty and skincare; meal preparation sauces and solutions; adult beverages for muslim and multi-ethnic markets; packaging innovation to increase beverage consumption; and home care product pipeline development.
Unique international experience covering the Americas, Asia, Europe, and the UAE; speaks English, Filipino, and Spanish; taxi-conversant in French, Mandarin, Thai, Japanese, and Bahasa Indonesia.
Clio award-winning copywriter and a Scholar award winning strategist for campaign effectiveness. Work has transformed some of the most iconic brands, Fortune 100 companies, as well as start-ups, small businesses and non-profits.
Organizer and head of community of TEDxNewYorkSalon for 4 years.
Co-founded a digital non-profit dedicated to the educational empowerment and economic inclusion of the world's girls and women. A poet and writer currently completing her first novel.