To secure a career in a marketing role leading marketing optimization and best practices. Leading and developing marketing concepts and strategies through innovation with a focus on acquisition, retention, and loyalty. Summary of Qualifications: 10 years of experience in online acquisition direct response and loyalty marketing developing and leading e-mail campaigns and direct marketing efforts from conception to execution 15 years of experience in the software industry, with experience in B2C and B2B activities 20 years of direct customer service experience with numerous awards and recognition Team lead with a focus on internal processes, knowledge sharing and customer experience Knowledge of customer segmentation strategies, response rate analysis and ROI principles Cross functional team player ability to communicate and work with members at all levels Certified Professional in Email Messaging Optimization (Marketing Sherpa) Personal Skills: Project and production management experience for direct marketing activities Strong organizational and multi-tasking skills with key attention to detail Strong problem solving, communication and prioritization skills in a time sensitive environment Technical Skills: Marketing automation tools such as Marketo, Eloqua, Hubspot and Responsys Email deliverability tools such as Vertical Response, Exact Target, Active Campaign and Campaigner Strong understanding of database marketing, CASL, CAN-SPAM, and online communication best practices Returnpath a data solutions provider Microsoft Office Suite and Adobe CS XHTML/HTML and CSS Web analytics and reporting tools such as Google Analytics and Omniture CRM systems, such as Microsoft Dynamics, and Onyx Leads collection through list rentals Microsoft Sharepoint and Online event registration software, GoToWebinar and Eply