To secure a career in a marketing role leading marketing optimization and best practices. Leading and developing marketing concepts and strategies through innovation with a focus on acquisition, retention, and loyalty.
Summary of Qualifications:
10 years of experience in online acquisition direct response and loyalty marketing developing and leading e-mail campaigns and direct marketing efforts from conception to execution
15 years of experience in the software industry, with experience in B2C and B2B activities
20 years of direct customer service experience with numerous awards and recognition
Team lead with a focus on internal processes, knowledge sharing and customer experience
Knowledge of customer segmentation strategies, response rate analysis and ROI principles
Cross functional team player ability to communicate and work with members at all levels
Certified Professional in Email Messaging Optimization (Marketing Sherpa)
Personal Skills:
Project and production management experience for direct marketing activities
Strong organizational and multi-tasking skills with key attention to detail
Strong problem solving, communication and prioritization skills in a time sensitive environment
Technical Skills:
Marketing automation tools such as Marketo, Eloqua, Hubspot and Responsys
Email deliverability tools such as Vertical Response, Exact Target, Active Campaign and Campaigner
Strong understanding of database marketing, CASL, CAN-SPAM, and online communication best practices
Returnpath a data solutions provider
Microsoft Office Suite and Adobe CS
XHTML/HTML and CSS
Web analytics and reporting tools such as Google Analytics and Omniture
CRM systems, such as Microsoft Dynamics, Salesforce.com and Onyx
Leads collection through list rentals
Microsoft Sharepoint and Online event registration software, GoToWebinar and Eply