I treat people the way I would want to be treated, helping them advance their financial goals for themselves, their families, and their businesses. I'm a Senior Financial Advisor and the founder of the ST Wealth Management Group at Merrill in Los Angeles. Born and raised in this city, I'm proud to live and work here, honored to help clients manage an important part of their lives and legacies. I take my work very seriously, treating people with the loyalty and integrity I would want for my own family. The son of Mexican immigrants, I've seen first-hand the success that people can achieve when they combine hard work and persistence. I have built long-term relationships with a number of business owners in the Latin community, who know that I value their effort and sacrifice. They look to me to help them streamline multiple aspects of their finances, both personal and professional. I also help them transfer their wealth to the next generation, proud to contribute to their children's success. With more than 25 years at the firm, I lean on the knowledge and network I've gained to help clients get things done. There's not much I haven't seen. I'm resolute in tracking down answers and keeping clients apprised of progress. I pride myself on my responsiveness. WHAT I VALUE: - Relationships are extremely important to me. I appreciate the opportunity to become an integral part of clients' lives, helping them nurture their goals and dreams. - I encourage clients to be active participants in managing their wealth. I take the time to explain their options, patiently and thoroughly. - I've built a team who share my commitment to doing things the right way. Team members Ricardo Trejo and Saul Rodriguez are like brothers to me. We're united in our dedication to client success. MY PASSIONS: Spending time with my family, coaching my son's football team, and playing golf.