I am a highly creative and motivated individual driven by a passion for all things digital and product marketing. My experience spans six years from entrepreneurial ventures to developing content and messaging for top brands in publishing, television and financial services including Chatelaine, Today's Parent, Breakfast Television, Cityline, and TMX Group. I bring an analytical and data-driven mindset to the creative development of content, go-to-market strategy and messaging to reach the right people at the right time through the right channel.
This includes developing messaging, launching and implementing CRM and customer lifecycle marketing, managing third party vendors, video and webinar production, managing content strategy, email marketing strategy, writing SEO-optimized web content, managing websites and editorial calendars, deploying paid media campaigns and social media marketing.
As an entrepreneurial self-starter, I am currently a marketing manager at Key. I am also the creator and manager of top Canadian food blog Livinglou.com. Living Lou's clients (both past and present) include Dairy Farmers of Canada, Loblaw, KitchenAid, KraftHeinz and Ontario Pork among others.