Keiji is immersed in leadership and volunteerism activities while in Far Eastern University. As the third Editor-in-Chief, he was able to publish the first magazine of the official publication of Tamaraw Volunteers. Concurrently, he won the Business Manager position in the Institute of Accounts, Business and Finance Student Council. He received commendations from colleagues, co-officers, professors and was presented a handwritten letter from the President (Ms. Lydia Echauz) of Far Eastern University for upholding altruism and creating sensible projects. His passion for marketing landed him awards from Amadeus Asia Pacific and recognitions from GMO GlobalSign. He used to juggle traditional marketing and brand books then shifted to digital marketing early on in his career focusing on social media and website creation. Keiji, together with the pioneers of Brand Management and Email Marketing, uplifted the different facets of marketing in his agency life. He built different champion initiatives for Cherry Mobile and ABS-CBN, creating gold standard processes. He is currently the head of the Integrated Marketing Department at Sprout Solutions.