An entrepreneurial Managing Director, with a strong track record growing the value of premium fmcg brands in the UK and globally. Passionate about turning small or previously unloved brands into Challenger Brands to be reckoned with, and developing high performing teams.
A strong strategic thinker and implementer, equally comfortable in large global organisations and start ups. Has consistently surpassed P&L and ROI targets, and expanded global footprints - maintaining and expanding business in mature markets (Western Europe, America) and accelerating growth in developing markets (Eastern Europe, Latin America, Africa, Asia).
Focus areas include building and re-energising brands from brand strategy, repositioning, range development, and innovation through to market entry strategies, third party distributor management, including P&L and ROI optimisation.
AREAS OF EXPERTISE:
P&L Management and Business Forecasting
Strategic Planning, Master Brand Positioning
Leading Organisational Change Programmes
Team Leadership and Management (Certified Performance Coach)
Recruitment/Talent Retention Programmes
Business Intelligence and Marketing Analytics
New/Emerging Market Entry Strategies
Product/Communication Alignment to Market Needs (Luxury Brands & Beverages)
Negotiation/Contract Fulfilment
Pricing and Supply Chain Management
Distributor Management
Production Forecasting 