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Of what use will attaining high-quality education be if it is not translated into good-willed works? Understanding human behavior and how it varies from one sector to another should not be used to sell clients services, but rather to deeply comprehend what the consumers want, and work towards being a part of what they needall with the right intentions. With an industry that reaches great number of audiences, and can somehow affect how people think, it is only appropriate to be perpetuators of truth and not creators of offensive stereotypes or belittling mindsets.