El is a digital native with more than 10 years experience in digital content marketing, advertising, and social media marketing. Over the years she has worked with many brands and clients from varying industries, including fast-moving consumer goods (FMCG), fashion, quick service restaurants (QSR), sports teams, government agencies, and non-profit organizations. While her experience is primarily digital, she also has experience in ideating for integrated campaigns that cut across digital, ATL, and direct channels. As a creative, she is both innovative and strategic in her approach, able to develop unique, engaging ideas that are well-grounded in consumer insights and experience.