- Help students interpret what the question is looking for and what material to use to get the answer. - Demystify accounting and finance. - Make complex ideas easier to understand. - Deliver lectures that are fun and focused on core concepts. - Integrate ideas to help make the learning experience more meaningful and easier to remember. - Explain concepts through piecing together the financial statements and give many good takeaways. - Connect the dots and make material relevant and 'sticky'. - Strike a balance between 'making sure people understand the material' and 'telling people what is on the exam'.